The latest Silicon Valley gossip has Jellycloud, an online ad placement company, shutting its doors this last week. The firm started as Gator, the pesky psuedo-malware outfit we all knew and loved a couple years back.
While given that information, few will likely mourn its passing, the more important facet of this is that Jellycloud's failure is yet another in a string of VC-funded online ad companies going out of business. In this case, they chewed through over $50 million in funding before the collapse. Can anyone but Google make money in this market? Even among the big players, Yahoo relies on a partnership with Google for a great deal of ad business, and it's quite well-known how Microsoft's online division's bottom line looks.
Until next time!
Michael O'Brien is a partner at Praece Strategic Technology Consulting, helping small and medium businesses align technology plans with business goals.
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