Monday, April 16, 2007

U.S. Magazines Leave Print for Web

Growing numbers of U.S. magazines are ending their print editions in favor of online publication, which saves money and is increasingly becoming advertisers' venue of choice, according to information released last week.

According to Outsell, Inc., magazines' online revenue growth rates are sometimes "in the 20 to 30 percent range and certain titles are in the 40 to 50 percent range"; by contrast, print editions report "flat or negative 5 percent" ad revenues.

1 comment:

  1. A an excellent example of this in the State of Washington is the closing of the East Side Business Journal in Bellevue. After a buy out from a newspaper conglomerate, the Journal was summarily closed and shuttered. From it's demise came Crosscut. Crosscut is a daily newspaper that was born and will remain digital only. It's tagline is "News of the Great Nearby". Let's see how much South Sound coverage it provides.